Precycle was not a light bulb moment – rather a phototropism.
— Katerina Bogatireva



Katerina grew up in Riga, Latvia in the era of Soviet Union. She has seen first hand the empty store shelves. Values of not wasting food and getting most use of resources were instilled in her from an early age. As a young child she remembers bringing her jar to the market to fill it with sour cream. Plastic bags were rare and were admired.


As a young adult, Katerina arrived in NYC in the early 21st Century. Quickly, the abundance and accessibility to food and other “necessities” started to become a norm and were taken for granted. Disposable was convenient and consumerism prevailed.


There was a turning point in Katerina’s life when she began to realize the outputs that are created by simple everyday choices. Little by little she started to replace disposable with reusable and challenged herself with finding solutions to avoid as much waste as possible. One day, her son came from school and asked a question “mommy, do you know how long the plastic will remain in the landfill?” And so, in April of 2015 the idea of Precycle began to take shape.


We are ready to flower, and we need the bees (you) to pollinate. Will you be our bees?